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Growth & marketing automation

Most pipeline is lost after the lead arrives, not before.

The plumbing between your channels and your CRM: enrichment, scoring, routing, follow-up and the handoff that decides whether a lead gets worked or forgotten. Built in n8n, Make, Zapier or custom code — whichever genuinely fits, and we will tell you when the cheap one has stopped fitting.

Book a free consultation →See what a lead-gen bot costs →

For sales, marketing and operations teams across the USA, UK and Europe.

What we build

Four pieces of connective tissue.

Workflow automation across your stack

The connective work between tools nobody owns: enrichment, scoring, routing, follow-up nobody had time for, and the internal notifications that stop things being dropped.

CRM enrichment and routing

Leads arriving complete, deduplicated and assigned to the right person, so your team works the pipeline instead of maintaining it. HubSpot, Salesforce, Pipedrive, Close or custom.

WhatsApp and LinkedIn automation

Outreach and follow-up at volume without the sending reputation damage that usually comes with it — real personalisation, volume limits, proper authentication, inside platform terms.

Handoff dashboards

The view that tells sales what arrived, where it came from and what has already happened to it. Automation nobody can see is automation nobody trusts.

How we work

Map it, automate the boring path, leave it changeable.

The first deliverable is usually the map itself — the real path a lead takes, manual steps included. Teams are frequently surprised by their own process, and the losses are visible the moment it is drawn.
01

Map what happens now

The real path a lead takes, including the manual steps nobody documented. This is usually where the losses are, and it is often the whole finding.

02

Automate the boring path first

Highest volume, lowest judgement, in the cheapest tool that genuinely fits. We say plainly when a no-code flow has outgrown itself and needs to become code.

03

Leave it changeable

Logic somewhere your team can read and adjust, documented, with the fragile parts flagged. An automation nobody dares change becomes the bottleneck it replaced.

Who it fits

Built for teams leaking pipeline quietly.

  • →Sales teams losing leads in the gap between a form and a follow-up
  • →Marketing leads whose CRM data nobody quite trusts
  • →Founders doing the routing and chasing manually and running out of hours
  • →Ops teams maintaining a Zapier estate that has quietly become load-bearing
Where this sits

Between the campaign and the conversation.

Digital marketing creates the demand. This layer handles it — enrich, score, route, chase. When the handling needs to become a conversation rather than a data movement, that is a lead-generation bot, and it has its own page and its own published pricing.

Proof

Production systems, named clients.

Two published case studies with the metric on the page. Both are product outcomes rather than automation metrics, and we would rather say so than imply otherwise.
3.4x

activation via conversational onboarding

WhatNextAI
80%

of support tickets resolved automatically

Daytronx, SaaS
Related resources

Related field notes and proof.

Service

Lead-generation bots

When the automation needs to hold a conversation rather than move data between systems.

Service

Digital marketing

The demand this plumbing handles — paid, email, social and content, run against one measurement model.

Pricing

What a lead-generation bot costs

Published pricing for the conversational layer, broken down by scope.

FAQ

Things teams ask us first.

Need a clearer answer? Ask directly. We reply within 24 hours.
How is this different from digital marketing?
Digital marketing creates the demand; this is what happens to it afterwards. Enriching a lead, scoring it, routing it to the right rep, chasing the follow-up nobody had time for, and keeping the CRM honest. Most teams lose more pipeline in that gap than they lose at the top of the funnel.
What do you build these on?
n8n, Make or Zapier when an off-the-shelf tool genuinely fits, and custom pipelines when it does not. We will start with the cheap option and tell you plainly when you have outgrown it, which is usually a question of volume, error handling or how much logic has quietly accumulated inside a no-code flow.
Will automated outreach get us marked as spam?
It can, and that is a design constraint rather than an afterthought. Volume limits, real personalisation instead of merge tags, proper domain authentication, and staying inside each platform's terms. Automation that damages your sending reputation costs more than the hours it saved.
Do you connect to our CRM?
Yes — HubSpot, Salesforce, Pipedrive, Close and others, and custom APIs where needed. The integration is usually the point: a lead that never reaches the CRM cleanly is a lead your team works twice or not at all.
What if our process changes?
It will, so we build for it. Logic lives somewhere your team can read and adjust, documented, with the fragile parts flagged. An automation nobody dares change becomes the bottleneck it was meant to remove.
Where does this stop and a chatbot start?
When the automation needs to hold a conversation. A workflow moves data between systems on a trigger; a bot talks to a person and decides what to do next. If you need the conversational layer, the lead-generation bot page covers how we build and price it.
Related services

Explore connected service pages.

AI agent developmentAI chatbot developmentRAG developmentVoice AI agentsWhatsApp chatbots

Start by mapping what happens now.

A free call and a read of the real path a lead takes through your stack. The map alone usually pays for the conversation.

Get a free consultation →contact@theprocoders.com